Carly Crow didn’t start her career in print — she started in marketing. But as she began working more closely with promotional products and branded merchandise, she discovered the power of tangible experiences. Today, as President of TH Brands, Carly helps organizations bring their brands to life through custom apparel, promotional products, and recognition programs that connect companies with their audiences in meaningful ways.

In this episode of Her Imprint, Carly discusses acquiring and transforming a legacy printing business, building a team culture that embraces innovation, and navigating leadership as a woman in a traditionally male-dominated industry. She also explores how technology and AI are reshaping workflows across print and promotional products. Her message is clear: trust yourself, stay curious, and remember that growth often starts outside your comfort zone.

00:00 – Introduction to Carly Crow
01:00 – What TH Brands Does and Bringing Brands to Life
02:30 – Carly’s Marketing Background and Entry Into Print
04:00 – Launching Gear Group and Acquiring Trophy House
05:30 – Women Leadership in the Print Industry
07:30 – The Importance of Community and Industry Connections
10:00 – Creating Opportunities for Women in Print
13:00 – Technology and Reinventing a Legacy Business
15:00 – AI and Efficiency in Print Workflows
18:00 – Building a Team That Embraces Change
20:30 – Defining Success for the Company
24:00 – Advice to Her Younger Self