Adrienne Streeter grew up in print — collating at the dining room table while her father ran a press in the basement. Decades later, she became president of her own California-based printing company, Streeter Printing, navigating recessions, industry shifts, COVID losses, and the complexities of succession planning. In this episode of Her Imprint, Adrienne reflects on what it means to build a business over 50 years — and how confidence, compassion, and continuous reinvention shaped her leadership journey.

From being underestimated as a young female owner to redefining success in her seventies, Adrienne offers a powerful perspective on longevity in business. She shares why print must integrate with multi-channel marketing, how relationships and answering the phone still matter, and what it takes to survive in a changing industry. Her message is both grounding and energizing: success evolves, print still matters, and confidence only gets better with time.

00:00 – Introduction to Adrienne Streeter
01:00 – Growing Up in a Printing Family
03:00 – Starting Streeter Printing in California
05:30 – Being a Young Female Owner in a Male-Dominated Industry
08:00 – Balancing Family and Business Ownership
11:00 – Building Confidence Over Time
14:00 – Compassion in Leadership
18:00 – Defining Success Through Different Life Stages
21:30 – Surviving Recessions and COVID
23:30 – Succession Planning and Next Generation Leadership
27:00 – Competing with Online Printers
30:00 – Why Print Is Still Essential
33:30 – Advice for the Next Generation