Steven Schnoll

Steven Schnoll's third article for the Graphic Communication Advisors Group explores implementing a successful omnichannel strategy, by Delivering the Right MESSAGE, to the Right PERSON, at the Right TIME, using the Right MEDIUM, for the Right REASON.

Steven Schnoll, of Schnoll Media Consulting and the educational programming coordinator for PRINT 17 in Chicago this fall, talks to David Zwang about a session that Zwang will be leading during the show on the key role that MIS software plays in today's print production environments that increasingly entail shorter runs, faster turnarounds and, often, smaller margins.

Day 3, Offset and Beyond Conference Highlights: The Cutting Edge of Technology. During the final morning session, Dr. Mark Bohan, vice president, technology and research, Printing Industries of America, provided a review of how InterTech™ Technology Awards have a proven track record for identifying innovations that succeed in practical application.

The Ben Franklin Honor Society of the Printing Industries of America inducted 12 new members at their annual black-tie dinner and awards ceremony on Friday, November 14 in Las Vegas, Nev., during the Printing Industries of America fall board meeting.

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