Chris Bauer

Chris Bauer
Printers Share How They Strike a Good Balance Between Digital, Conventional

Many establishments have added digital printing technology alongside their conventional printing equipment to create balanced and flexible shops with nearly limitless capabilities. Companies with a mix of digital and conventional equipment laud the benefits of having a diversified pressroom.

Bindery 1 Inc. — Finishing’s First Family

THE HISTORY behind full-service finishing provider Bindery 1 Inc., of Des Moines, IA, is a tale based on the American Dream. Seeking a land of opportunity, Eric and Lorraine Rokitnicki immigrated from Poland to the United States in 1963. Eric found work at a commercial printer within its folding department, while his wife gained employment as a registered nurse. Eric had a natural knack for folding, and enjoyed the challenges of pushing a machine to its limits with projects that were thought to be impossible to complete. He made the most of his talents and, in 1976, started Bindery 1 with two

Creating A Brand — Do Monikers Really Matter?

AS GRAPHIC arts establishments transition into full-service communication solutions providers, an interesting marketing dilemma has emerged. Now that most graphic arts companies offer more than just printing services, some have felt a name change is necessary to better portray the full power of the newly offered capabilities. Steven Schnoll, managing director of Schnoll Media Consulting in New Providence, NJ, feels it is a tremendous challenge for a company with the word ‘print,’ ‘graphics,’ or ‘litho’ in its name to remain successful in today’s business climate. “It is simply guilt by name association,” Schnoll observes. “If you call yourself a ‘printer’ you will be

Original Impressions — Marketing, Miami Style

MIAMI IS a well-known area for models, but not just the ones found on the catwalk or sunbathing by the ocean on South Beach. Commercial printers seeking to become full-service communications providers should focus on Original Impressions. For the past two decades, OI, as it is often referred to, has cultivated a reputation for partnering with its clients and supporting their marketing efforts—while becoming a model example of the commercial printer of the future. Original Impressions, based in Miami, is a full-service, multimedia communications provider founded in 1982 as a minority-owned enterprise by President and CEO Roland Garcia, who first cut his teeth in

Southeastern Printing — Reeling in The Business

ONE WORD that would best describe Stuart, FL-based Southeastern Printing is unique. Located along Florida’s “Treasure Coast,” the ISO 9001-certified company boasts the full range of printing services expected from a commercial printer, and some that might surprise those not familiar with the firm. “In recent years, I’ve been invited to cocktail parties where the invitation read that the attire was ‘casual elegance,’ ” explains Don Mader, Southeastern Printing’s 35-year-old president. “Even though the phrase is a bit paradoxical, I feel it represents how our company is perceived in our marketplace. We want to be known as a company that is fun to


FACING INCREASED competition from electronic alternatives and another possible jump in postal rates, players in the catalog and publication markets may have to fight for a successful future. Industry consolidation should also make tracking these segments interesting for industry watchdogs. According to “A Study and Analysis of the Future of Catalogs, 2006-2011” by PRIMIR (Print Industries Market Information and Research Organization), the North American catalog industry is in a state of disruptive change. This can be attributed to the Internet becoming more of a vital selling tool for companies that traditionally used printed catalogs to drive sales. The shift to online shopping by


THE ANNUAL Printing Impressions 400 list can be used as a gauge of the health of the printing industry. Of the 400 companies on the 2006 edition, 287 have seen an increase in sales for the past fiscal year. Additionally, 153 of those 287 have seen double-digit increases. These are the stories of how some firms that experienced a successful year have bolstered their sales numbers. Dubbed “fast-track firms,” these industry stalwarts are leading the way though innovation, technology and a vision for the future. Southeastern Printing Stuart, FL Most Recent Fiscal Year Sales: $31.71 million Previous Fiscal Year Sales: $26.64 million Percentage Change:

Hiring Practices — Finding the Right Fit

CHOOSING THE right employees is a key decision for printing companies. Facing short deadlines and tight margins, the addition of a below-par performer can prove costly for a graphic arts provider. “There is a lot of data which says that the cost of a bad hire is about two and a half times the person’s annual salary,” says Debra Thompson, president of human resources consulting firm TG & Associates in Tucson, AZ. “That is measured in terms of the wages paid, the cost of rework that was necessary, the cost of customers lost because of bad service, and even the cost of replacing good


LEVELING THE playing field for small- to mid-sized businesses to market their services like the Fortune 500 big boys—at affordable prices—was the goal for executives at Cross Media. The result, a 40 percent growth spike in 2005, proves that Cross Media’s vision had merit. Like its name implies, Cross Media is leading the way in a new hybrid industry where printing, creative and marketing services have merged and a return on investment (ROI) is key. Cross Media, based in Dallas, was founded in 1993. Its 85 employees support a client roster that includes well-known names like Hewlett-Packard, Blue Cross Blue Shield, Sara Lee, HBO,

GRAPH EXPO 2006: Consumables And Substrates — Tools for the Trade

AWAY FROM the churning of offset presses and clicking of bindery machinery, a buzz was emanating from the comparably quiet booths containing consumable product vendors at Graph Expo—a buzz caused by new product announcements, enhancements and other newsworthy scuttlebutt. Toyo Ink America, for instance, showcased a comprehensive lineup of inks for sheetfed and web printing applications. Ink products that debuted at the show included: Kaleido four-color process ink; edible inks; heatset web inks; the Scuff Tuff SG process series; and the Aqualess Ultra process series. New non-ink products from Toyo included the TOYO 1050 Color Finder system, with color matches for 1,050 colors that are

VDP Supplement: Casting a Vote for VDP

FOR FRANK McPherson, taking on tough variable data printing (VDP) projects is nothing new. “The first variable data printing job I did was in 1959,” McPherson, president and HDM (head decision maker) of Custom Data Imaging in Markham, Ontario, recalls. “It was a calendar for a pharmacy that was sending out well wishes to some of its customers. We did it with Linotype slugs.” McPherson started his career as a typesetter, and says he has held just about every position imaginable in the industry during his 48 years in the business. He also worked as a consultant for about a decade. But the