Linda Bishop of Thought Transformation discusses how print sales is changing amid smaller marketing budgets, leaner teams, economic uncertainty, and AI-driven outreach.
Linda Bishop
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Linda Bishop, president of Thought Transformation, shares essential skills for modern print sales professionals, including the impact of AI on the industry, and strategies to remain competitive.
Sharing how salespeople and business owners can expand their sphere of influence within customer and prospect companies, Linda Bishop, president of Thought Transformation, provides insight on how the nature of print sales has changed. She contends that by expanding influence can deepen relationships, future-proof accounts, and combat the often-outdated approaches of print sales veterans.
While digital printing technologies provide myriad new opportunities for commercial print providers, the reluctance of salespeople used to selling offset jobs may hamper efforts to realize its benefits. These sales training experts discuss overcoming that — and more.
EFI will welcome customers to the tenth annual Connect users’ conference from August 2 to August 5 at the Wynn Las Vegas. Connect enables leaders from around the globe to attend more than 160 educational sessions, test drive the latest EFI products, voice their opinions at user group meetings, discuss industry trends, and network with peers.
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