Carl Gerhardt

Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

I have said often that I think there is more fun and opportunity in this industry now than when I started in 1985; it’s just different. You have a big advantage in owning your own business and understanding this market. It simply takes action, hard work and the willingness to get some help and to think differently than in the past.

In 1985, Carl and Judy Gerhardt headed to Colorado Springs, CO, as the proud new owners of an American Speedy franchise. That move led Gerhardt to play a prominent role in propelling the Allegra Network into a Top 25 printer, reaching a peak of $371 million in network sales for 2008.

The proliferation of emerging technologies has dictated a re-birth of the printing industry.

The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base.  It is no longer about just printing, but rather about selling integrated cross media solutions.

While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.

Key concepts that will be explored include:

- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls

Sponsored by Allegra Network

To view this webinar click here!:

From an internal costs perspective, volatile insurance rates have caused massive headaches for businesses and their employees, with both usually sharing in the pain. Small businesses in particular—without the protection of better terms for companies that enjoy mass participation—often experience devastating increases.

Phototype Updates Facility CINCINNATI—Queen City printer Phototype has taken the wraps off its newly renovated, 40,000-square-foot facility that will house its headquarters and creative imaging center. The existing facility, a historic building, received a multimillion dollar facelift that included a two-story addition. Phototype also operates an imaging center in Columbus, OH, and a high-end creative art studio in Chicago. Quad Names Quadracci Sr. VP SUSSEX, WI—Joel Quadracci has been promoted to senior vice president of sales and administration by Quad/Graphics, and has been named a member of the board of directors. Quadracci served as the company's vice president of print sales for the previous four years. Quad/Graphics

More Blogs