I have said often that I think there is more fun and opportunity in this industry now than when I started in 1985; it’s just different. You have a big advantage in owning your own business and understanding this market. It simply takes action, hard work and the willingness to get some help and to think differently than in the past.
In 1985, Carl and Judy Gerhardt headed to Colorado Springs, CO, as the proud new owners of an American Speedy franchise. That move led Gerhardt to play a prominent role in propelling the Allegra Network into a Top 25 printer, reaching a peak of $371 million in network sales for 2008.
The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
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