Cross Media Implementation: What's Working and What Isn't
Sponsored by: Allegra Network
Speakers: Carl Gerhardt, Chairman, Allegra Network; Bob Milroy, Chief Marketing Officer, Allegra Network; Dave Jones, President, Allegra Pittsburgh
The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network