This week, PaperSpecsGallery.com calls attention to an invitation that was created by design team EBD for the Denver Museum of Contemporary Art's annual fundraising gala. The end result is a keepsake that recipients will want to keep for a long time to come.
Although smaller accounts can seem to be a colossal waste of time, they actually hold great value, and while your instinct is to not pay them a lot of attention in the hopes that they drift away on their own, Bill Farquharson has another thought for you in this week’s blog.
A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.
Apple is very good at upselling me. They plan all their products and marketing around the upsell. Many printers apply a standard profit margin to the services they offer to a particular type of client. Upsells should have a different markup.
If you as a printer do not know your emboss from your deboss, step aside and let a real printer do the job. Deceiving your clients might get you a job once, but it will not keep you in business. These days, word gets around faster than you can say "blind deboss."
Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot "treat" something properly if you don’t have an accurate diagnosis.
What comes naturally to you or someone on your team? As you think about how to do some content marketing in 2015, start with a channel that’s easy for you and also helps showcase your company and your expertise.
These five words seem innocent enough but how you handle the question can determine the outcome. Answer without thinking first and you won’t have to worry about overcoming objections. There won’t be any because there won’t be an order to concern yourself with. This week, Bill Farquharson gives you an idea for answering properly and actually coming out ahead as a result.
Podcasters have taken over my 40-plus-minute drive time most weekday mornings over the past few months. I especially enjoy listening to those who interview authors of business books. Last week, a certain guest author was speaking about his former boss who often shared his approach to marketing using the analogy of the habits of woodpeckers and peacocks.
Every once in a while, Bill vents his frustration in the direction of Print Buyers. It's never pretty. In this week's blog, however, he reaches out with a proposal.
