Welcome to Bill Farquharson’s sales neverland blog, where the seven “Nevers” of sales are laid out.
In some ways, owning a printing company you intend to sell is like investing in the stock market. Because the value of what you own can fluctuate unpredictably, waiting for a market "peak" before you act can be a needlessly risky thing to do. It’s better to begin working with your M&A advisor so that when the right offer comes along at the right time, you will be ready.
The question you have to ask yourself today is, am I prepared for the future? Hopefully the answer is yes because the business world is becoming increasingly harsher and less forgiving to even the best-known companies.
Everyone has a business card these days. I recently added augmented reality to my business card. I encourage people to download the app for their smartphone and scan my card. At this point they are presented with a number of options.
So I can’t say anything about this. It’s a secret. But what I CAN say is that I need your help. For real. Don’t make me beg, and don’t make me come over there.
Last week, I participated in the Canon Solutions America anniversary event and had a chance to see, first hand, what they’ve accomplished and where they’re headed. Today, I’m going to write about what Canon Solutions America is doing to drive growth in the inkjet market.
You can make a call on a billion dollar company. No fear. You can negotiate with the sharks. No problem. You are asked to give a speech. NO WAY! It’s the number one human fear. It’s also the subject of Bill Farquharson’s blog this week.
Your current business may NOT be your "calling;" however, if you take the cards you’ve been dealt—even if you feel stuck in a business you think now you should never have started or taken over—there IS a way out.
Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?
We know what the finished piece should look and feel like.
