My son Brandon, who had just finished a training session on our software with a new client, walked into my office the other day with a big grin on his face to relay what the client had just said during training. "Dad," he said, still grinning, "our new client told me his employees HATE the new systems."
Knowing from the get-go exactly what you want to accomplish by purchasing another firm puts you in a winning frame of mind and increases the acquisition's likelihood of success. At New Direction Partners, we know that when a prospective buyer comes to us with a clear picture of the kind of company he or she wants to buy, we can zero in that much more quickly on candidates that will be complementary or accretive to the buyer's present business.
If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.
I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.
Just before you move on to your next to-do item, make one simple choice that will dramatically impact your sales volume. What’s the choice you need to make? Find out more in this week’s blog by Bill Farquharson.
Most companies bend over backwards to try and help their clients out. But there comes a point where it’s just not possible to give a customer what they were hoping for.
I used to make cold calls by canvassing buildings in downtown Chicago. And more than once, I walked out of one of those cold calls with an ACTUAL PRINT JOB. I can’t even imagine something like that happening today. It’s all changed. And it’s time we accept it. Here’s what it means for salespeople.
The new year is nigh. If December signals a slowdown of jobs coming into your company, you have more time to plan how to make better connections with your print customers in 2015. Maybe it’s time to examine your own—and your firm’s—customer development strategy. May I suggest your list include the following 10 items?
How do you respond when a prospect says, "Call me after the holidays?" This week’s blog by Bill Farquharson will give you a strategy which will result in an appointment.
Implementing proper systems for operating a business—and MEASURING incentive programs that are fair to the employee AND to the employer—is not for "mice," or the faint of heart.
