So what is the perfect environment for sales success? Should you have a space that is pin drop quiet or one that is humming with activity? If you watch movies like "The Boiler Room" or "Wall Street," the sales bull pens are jammed pack with dudes in ties screaming to make their pitch, as if the noise is actually a tool to create a sense of urgency to get the targets to buy. But I don’t think that is what would serve you best.
Many of our customers don’t know much about print. They don’t care much about print. That’s why it is so important to stop talking about print and start making the conversation about your customer.
I was feeling a little bit nostalgic today for the way things used to be back in the “old days,” which for me would be the early 90s. Most print shops had sales managers, many even exclusively, meaning their ONLY job was to manage a team of salespeople, and they did not even call on their own accounts. Do you remember those times?
I always go to Direct Tire in Watertown, MA, to have my snow tires mounted. At some point, I realized how chock-full of printed materials their waiting room was. Let me try to recall the incredible amount of printed things I saw.
There is no question that it is extremely difficult to eat healthy and to live a healthy lifestyle. But a Healthy Salesman feels better about himself and that will radiate through his sales approach. In this week's blog, Bill Farquharson explains that there are no downsides to being The Healthy Salesman—except one.
As of this month, I am 100 percent retired, and this will be my last blog. I can say that I am enjoying this new phase of life, but what is right for one may not be right for another. I'd like to share the following checklist of things to consider when planning retirement at any age.
Marketing in today environment changes rapidly and it takes an effort to keep up. What if you had many "MINI-YOUs" to help get work done? If you have access to a written system, another person can do a task or process as if YOU were doing it yourself—a veritable MINI YOU!
As a life-long Boston sports fan, I’m loving these two weeks before Super Bowl XLIX! Bring on the controversy baby! The sales growth guy in me strongly believes there’s one massive dark cloud on the NFL’s horizon, but it’s neither deflate-gate nor idiot players.
An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.
Does your pitch inspire your customers to re-think the possibilities with your products and services? Well, here's a lesson you can learn from a 10-year old and how you can apply it to your world.
