First impressions can really make a difference to the print buyer. The first elements of the sales message can either make a buyer choose on price, or it can make them want to use your company even if you are more expensive.
As some of you may know, the whole Mallozzi circus (and thusly Success.In.Print as well) is pulling up stakes early next week. We will be relocating the whole shebang to Connecticut. Chicago’s loss is the East Coast’s gain.
Print service providers are given the opportunity to earn the trust of designers every day, by doing their homework and listening to the needs and ambitions of their customers.
Being upfront with your print customers usually works best. If a proof is running late, or a delivery date can't realistically be met, or that special paper hasn't yet arrived, don’t hide it. Tell your customers. They’d rather find out there’s a potential complication and hear how you’re resolving it than find out after the fact that you knew all the while there was trouble brewing.
Back in the day, a framed sign hung in the lobby of a book printer in Baltimore. It’s words embodied the thinking of a different era. In this week’s blog by Bill Farquharson, a message from the past is renewed and a sales lesson worth repeating gets repeated.
Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.
This week’s topic is something I suspect all sales managers and owners have had to deal with at one time or another, and that some of you might have had some personal experience with.
This week, PaperSpecsGallery.com calls attention to the latest issue of dVice4, produced by DCC Digital Color Concepts in New York, NY, and designed by OTTO. The fourth edition explores the food culture of New York City.
Now that Spring has sprung, let’s clear the way for some sales growth by whipping out the leaf blower and making room for the seeds of growth to emerge. Bill Farquharson explains a process for spring cleaning your sales life in this week’s blog.
If you have reached a decision to sell, don’t delay setting the process in motion. If selling isn’t yet a step you’re ready to take, keep building your business in ways that will bring you to the attention of the private equity players. They’re attracted to companies that show they aren’t afraid to make the investments that set them apart as leaders of the positive change the industry is undergoing.
