In my next two posts, I will present several best practices that every marketing services provider can benefit from. Each and every one will spur your business to even greater success.
This week, I’m returning to the Hey Kelly format and getting back to answering all the great questions and problems that you all wrote to me back in February. Was that really two months ago? My head is spinning!
Is it better, as Michelangelo suggests, to set high prospecting goals that you fall short of or low goals that you achieve? Bill Farquharson cannot paint, sculpt, or write poetry. But he does know when to apply this thinking and when to defy it. Read more in this week’s blog.
Having a clear vision of what you want your company to achieve and how it is going to exploit its plan is the last major key to growing a company successfully. Incremental changes are safer to make, of course, but will rarely produce the rapid growth that a daring strategy can.
The following are five things that I see all the time when I receive sales pitches from print companies. Every single one of these actively puts me off. And I know they put off other buyers too.
As many of you know, I moved with my family from the friendly, beloved Midwest to the exciting, beautiful, close-to-the-ocean East. And I’m not gonna lie: it’s been harder than I thought it was going to be. That got me thinking about thinking on the bright side. Because new is exciting. New is shiny, challenging, and can help you see what you’re made of.
Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.
"A sales rep and his boss walk into a sales call and the boss turns and says..." sounds like the start of a bad joke. And it can be unless the sales rep put some thought and direction into what is about to happen. Find out more in this week’s blog by Bill Farquharson.
Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a strategist I actually welcome this, however, it seems that its constant use has somewhat changed its meaning over the years.
When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.
