Each year, I am proud to be a part of the Inkjet Summit. It is the only industry event where competitors (printers and vendors) can come together and really share their experiences and technology offerings to advance inkjet adoption.
How going paperless cost me a few hundred bucks, and opting out of e-statements reignited my respect for print.
Today’s mobile devices come in all shapes and sizes. It is imperative that your Website optimize the viewing experience no matter which type of device your prospective customers use.
She taught you lessons as a child that translate perfectly to sales. You were taught manners, proper behavior, and responsibility. She was your first sales manager and given that her big day is coming up on Sunday, Bill Farquharson’s is all about Mom.
One of the most useful research tools we have at New Direction Partners is our printing and packaging stock index. With it, we track the stock price performance of nine printing companies and the seven top packaging companies from 2006 to the current date. We then can compare trends in the two segments with what has been happening on a more macroeconomic level by looking at them next to the Dow Jones Industrial Average (DJIA) and the S&P 500 Index.
Last week, Google announced a seismic change to their search algorithm. Effective immediately, Google now counts the mobile-friendliness, or "responsiveness," of your site when determining where you fall in their search results. If your site isn’t mobile-friendly and your competitors’ are, you might unpleasantly find your company’s name further down the Google search list than before.
I was speaking to a client recently. This printing company has an excellent reputation in selling more complex print solutions. However, they don’t sell multi-channel solutions. I was intrigued and asked why. This was their response...
This week, I am sharing a few things that you can try to on-board the new reps and get them comfortable with all that you now have to offer.
Back in the day, cell phone usage was rare, private, and extensive. Your number was a secret that was given out only when you didn’t mind spending just under two dollars per minute regardless of whether you were making or receiving a call. And phoning a prospect from the road? Forgetaboutit! This is one of those old sales habits that Bill Farquharson just can’t get himself to break.
Today’s business environment is both exciting and challenging, particularly if you are interested in growing your business to its next stage of growth. Have you developed a "Core Strategy" that defines the specific strategic initiatives you need to achieve your goals?
