When Did You Last Try Something New in Print Sales?
August 6, 2015 at 8:30 am

No matter how good your achievements are at the moment, sooner or later things will change. Typically, the good sales strategies you were using will stop delivering the results you want. It gets even worse if your activities aren’t delivering what you want at the moment.

Emergency Blog: Read When Terrified
August 3, 2015 at 5:29 pm

On a normal Tuesday during normal sales conditions a normal Bill Farquharson blog is posted. However, there are occasions (such as when a huge chunk of business suddenly exits and sheer terror sets in) when special rules apply. This is one of those blogs.

The Four Benefits of Content Marketing
July 30, 2015 at 8:56 am

Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.

Deep Thoughts by Kelly
July 29, 2015 at 10:26 am

I bought a house yesterday. I move on Saturday. And as such, my brain is mushier than a pound of overcooked peas. So I thought that rather than take another week off this summer, I thought I would regale you with just a few of the random thoughts that go traipsing through my mind at the odd time when I actually have a moment of silence.

Konica Minolta Announces Next Generation MEMS Print Heads
July 29, 2015 at 8:30 am

Konica Minolta has released information on a new generation of print heads aimed at the evolving graphic arts, industrial, and functional printing markets. Konica Minolta is manufacturing these print heads using Micro Electro Mechanical Systems (MEMS) fabrication. The high precision print head is capable of jetting a range of inks and functional materials such as resins. These new capabilities will enable innovative new products in a range of industries.

A Network of Standards
July 28, 2015 at 9:10 am

Your mom used to tell you that you are judged by the company you keep. Updating that wise advice, the network that you build is the reflection of your character and integrity. We are told to build our network and social media makes that task as easy as clicking, "Accept." However, as Bill Farquharson reveals in this week’s blog, more is not better. Quality overrides quantity.

The Voice of an Advocacy Brand
July 24, 2015 at 8:30 am

Of all brands, an advocacy brand is the easiest to setup and hardest to sustain. The importance of knowing your issue and being able to stand up and evangelize it is a requirement, not the secret to success. Yet, far too many .org advocacy brands rely on just that and often find their organization lacking in funding and market dominance. Building an advocacy brand requires several keys to be successful. Here are several that are time-proven and built to last.

Updating Your Traditional Sales Skills for the Digital Marketing Era
July 23, 2015 at 8:30 am

It’s easy to get stuck in the 'old ways' of doing things—especially when you’ve been doing business with the same kinds of companies for many years. But you may have noticed your traditional sales methods starting to falter in terms of bringing in new customers and income.