When it comes to strategically planning for the future, there is one absolute question that any company of any size needs to answer.
Once you’ve decided to sell or to acquire another firm, your best negotiating tactic is to let someone else handle some of it for you.
SEO is as important in 2015 as it has ever been and will continue to play a major role in the success of marketing your business.
If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person’s "why" and not their surface level "what and how" communications.
Let’s take our collective heads out of the sand and face the fact that our work is never done. There are always print jobs to be saved and awarenesses to be raised. It’s our job to leave those creatives saying one thing, and one thing only: "Wow. And I mean, wow."
I’ve been thinking about all of the words and phrases that become part of our cultural lexicon—like "bestie" for best friend and "selfie" for taking a picture of yourself pretty much for the express purpose of sharing it on social media—and so I got to thinking about the corporate phrases that I love to hate, and ones that I actually love. So here are some that are so tired they should be permanently put to bed.
How is your salesforce representing and describing your company? The best way to find out is to be a fly on the wall and listen in on some sales conversations. Sales managers can learn a lot if they get into the practice of sales eavesdropping as pointed out in this week’s blog by Bill Farquharson.
R.R. Donnelley calls this “transformative separation” the next stage in its evolution.
Sometimes I get really badly written emails. Ones from younger reps can sometimes be particularly horrifying.
Your strategy holds the key to whether you can walk across the barrier of your customers liking your product to loving them. The best companies take the time to figure this out and drive their companies with a well-honed and well-researched strategy. In this new age, it looks like you will need to invest in your future to ensure you have one.
