Margie Dana explains that sometimes, letting your customers know that you’ve made mistakes, but recovered well, can set you apart.
You’ve just hired a new rep and need to get him/her started in sales. After some product education, you hand the young’un a list and a phone and then...what? While you can’t expect Zig Ziglar to appear right off the bat, you need a starting point. That’s what Bill Farquharson gives you in this week’s blog.
Some lesser-known players in production inkjet are starting to make their mark. One such entity is Super Web Digital of New York.
There are two ways to build a printing company’s top line: by increasing share of market, and by increasing share of customer.
If you need help getting your marketing and sales teams on the same page, try these tips
What’s the absolute worst sales day of the week? And what’s the second? Find out what happens if you believe those two statements.
Many people think of a business plan as little more than a financial road map and often with a heavy dose of fundraising. This activity certainly occupies an important function in the life of a company, but it brings a far larger benefit and purpose.
Over my buying career, over 98 percent of sales messages that I received from printing companies sounded pretty much the same. That means many buyers will simply choose the cheapest price. They can’t find any other way to differentiate between suppliers.
Think of one aspect in your life that you’d like to change. More this. Less that. Whatever. Reaching that goal ain’t gonna be easy. So, to help you out, Bill Farquharson has an idea for you in this week’s blog.
Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.65 trillion in the U.S. alone. Ted Raymond, principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees as the biggest mistake print and marketing services providers make when trying to sell to this market, he didn’t hesitate for a second.
