Over the last few weeks, I’ve discussed the principles of how inbound marketing works. Hopefully, you understand how crucial an effective content distribution strategy is. Today, we’re going to see how well these principles sync up with what actual marketers want.
I know that most PSPs are more than reluctant to outsource any value-added production. Yes, it is more of a hassle. Yes, it requires that extra step. But is it not worth it to get a specific project or make a good client really happy?
Sometimes it’s just dark. No amount of positive thinking, happy place tripping, or getting a drink with your bestie is gonna pull you out of these dregs. Maybe you just lost an account, or your favorite co-worker just gave her notice, or your boss just reamed you because your numbers are off 12 percent from last year.
Do you remember your first day in sales? Probably not. It was likely that you did not come rocketing out of the gates and find instant success. Most of us failed to meet early expectations and goals, in part because they were improperly established by our managers. What is a better idea? You will find the answer in this week’s blog by Bill Farquharson.
As we are now halfway through 2015, it’s a good time to reflect on what marketing techniques have worked this year, and what we can improve on in this next quarter. So, let’s start by taking a look at how we can improve search engine optimization moving forward.
In a previous blog, we covered the first four elements of how inbound marketing/content distribution works: 1) content usage, 2) search engine optimization, 3) landing pages and 4) lead scoring. But there are three more. Let’s pick up right where we left off.
Why use 160 words to say what can be said in just 10? Letters get scanned. Books get "eaten." Now, more than ever, we need to be mindful and respectful of the time restraints of others and be economical with our communication choices. Read Bill’s blog this week and discover the power of brevity (although he takes his sweet time getting to that point!)
Making the brand review an ongoing practice of your organization will ensure it stays current and relevant in the market—not something you have to do, but something you want to do. That’s how the pros think about brand reviews and how they keep their brands in leadership positions.
All told, the content value chain represents a $1 trillion market—and printing is the least profitable piece of it. If the bulk of your revenue comes from printing, you have a major incentive to find new sources in areas of the value chain you are not currently addressing. With the right guidance and the appropriate systems and equipment, you can learn to leverage these lucrative opportunities.
When I run sales workshops, I ask participants how many effective new business calls they manage to make in a day. The average answer is five to six calls. I rarely receive an answer above 10. These are not unusual results.
