Your customers don’t visit your site unless you have an ecommerce or file-sharing functionality they use. Your site is for prospects. Many are looking for your exact services. Your name came up in conversation, or they found you from something they read or saw online. They clicked on your site to check you out. What will they find there?
Although Calvin Coolidge was neither a sales manager nor a motivational speaker, he has one quote that is often recognized as the epitome of what it takes to be successful and this week he takes over Bill’s blog to share his thoughts.
Much of the time our assumptions of what a market will value are not correct. This is often difficult to deal with by a leader who is not trained in the art of listening! What makes sense though is to find the "keys" that will unlock your organization’s true strengths and listening helps you find them.
Does our email address tell others something about us? YES. Do you feel like you are slammed, buried and drowning? YES. These are just two of the subjects (among many others) we will cover in upcoming weeks in this blog. So, no more stay tuned...instead...stay connected.
The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization. Here are five quick tips for creating a dynamite website that is sure to attract your target audience.
At the heart of every successful inbound marketing program is a well-conceived and executed content distribution system.
If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.
If you are working somewhere where your ideas are being ignored or where your creativity is being stifled, fight back. Demand that you be heard and that your ideas be taken seriously. Otherwise, start looking for a new place to hang your hat.
Your mom told you that donating to charities was a good idea. But did you consider the value to your business? Bill did, and he writes about it in this week’s blog.
We may be in a seller’s market now, but that can and will change with time. It always does. As with almost everything else in life and business, timing can make all of the difference in the degree of success you will achieve in a sell transaction.
