NPS and Cross-Selling
April 19, 2016 at 9:48 am

Attracting new customers will cost your company 5x more than keeping an existing customer, so it's important to take advantage of gaining share of wallet with your existing customers. At Butler Street, we use and teach Key Account Management to add focus and process to identifying growth opportunities and advancing relationships.

How to Screw Up Right
April 19, 2016 at 9:30 am

Every print company drops the ball once in a while. What comes next makes all the difference in whether it was a good screw up or a bad one. That's the subject of this week's blog by Bill Farquharson.

The Language of Irrelevance
April 15, 2016 at 2:27 pm

What's the quickest way to irrelevance? How about claiming you're still relevant? Isn't this what many of us do in the commercial printing industry? We stand on our soapbox and cite this or that study claiming variations on the theme "print's not dead." When you phrase things negatively, aren't you giving credence to exactly the opposite viewpoint?

Linking Your Brand to Value
April 15, 2016 at 11:37 am

Designing brand value takes time to form, plant, nurture and secure locked-in loyalty among users who prefer your brand.