What It Means to Be 'Best of'
April 26, 2016 at 8:04 am

Achieving a Best of Print and Digital Award provides the winners with some bragging rights and real credibility because the award is based upon customer feedback answering one simple question: "What is the likelihood that you would recommend XXX Company to a friend or colleague?" Previous winners have leveraged the award to boost their credibility with new prospects and existing customers to increase sales. Earning "best of" also helped them improve employee morale, talent acquisition and employee retention.

Trade Show Sales, Part One
April 26, 2016 at 7:53 am

Trade shows are back! After years of nothing, trade show activity has renewed. With it, you need to have skills as a salesperson to not only work the booth but work with the entire floor. In this week’s blog by Bill Farquharson, you are reminded of some of those critical skills.

The Sales Huddle – Video Sales Tips
April 25, 2016 at 8:58 am

It’s time to huddle up, to get organized, and improve your efficiency. That’s what’s covered in this week’s video sales tip.

Sales Process Q&A – Part One of Three
April 22, 2016 at 12:57 pm

Practice a modified form of the golden rule. Communicate with others the way they want, not the way you want. At your first meeting, find out how your prospect prefers to be contacted — email, text, phone, online meeting, breakfast meeting, Slack, or some other way — and do it.

The Right Way to Talk to People
April 22, 2016 at 12:55 pm

We all spend an incredible amount of time ‘searching,’ which draws to us to a reasonable and logical question to ask.

Two Sides Celebrates Earth Day by Busting Myths About How Paper Is Made
April 22, 2016 at 12:24 pm

A new infographic from Two Sides North America illustrates key facts about how paper is made. Released just in time for Earth Day, the infographic is designed to bust myths about paper production. For example, the new infographic reveals that in North America less than 36% of the annual timber harvest is directly used for paper and paperboard.