Porsche Magazine Ad That Uses LEDs to Light Up the Car's Insides to Run in Select Issues of Inc.

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement.

Now, in May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect its high-tech features. Pressing buttons on the ad reveals graphics and information about the car's sophisticated aerodynamics, connected digital systems and turbo-charged engine.

The insert, created with Americhip, will run in 10,000 Inc. print issues, about 10 percent of the magazine's subscriber run. Those issues will target readers living in affluent areas near Porsche dealers.