Your Customer Base - Full of Half-Squeezed Lemons?
May 2, 2016 at 10:12 am

When a lemon tree is ripe for the picking, anyone who has ever tried to deprive it of its fruit soon discovered it has thorns, and can be as self-protective and obstinate as some of the prospective customers you’ve met with, trying to get THEIR business, in order to grow yours.

Sales Process Q&A – Part Two of Three
April 29, 2016 at 1:54 pm

Continuing with the second installment of a three-part blog series, here are answers to more sales planning questions, prepared in response to a trade pub editor’s request.