According to the latest quarterly report from ScanLife, over 4 million consumers became first time scanners in 2012 Q2. The single largest QR Code campaign saw 2+ million scans. At this time last year, the largest campaign saw 30,000 scans.
Marketers' average email open rates continued their decline during 2011 and the first quarter of 2012 though click-through rates increased slightly during the same period.
A recent survey finds catalog use on the rise for back to college shopping having tripled in the last 3 years.
Industry predictions for 2012 global ad spend growth have fallen by almost a full percentage point since April, according to the latest forecast from Warc. Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.
A survey of more than 5,000 US households found that 71% of consumers open print financial statements and bills mailed to them, and 65% said they actually preferred to get a print copy of their bill or statement.
Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.
Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).
Magazines continue to score significantly higher than TV or online in ad receptivity, as well as other key engagement dimensions.
Share of U.S. advertising spend by medium via Kantar Media.
Online privacy remains a top concern for almost all consumers (94%) with business impact across all online and mobile platforms, says new report.
