November 5, 2012 at 3:58 pm
A new survey on consumers' perceptions about ads appearing as content can be damaging to brand trust.
Training and Education
November 5, 2012
Local media forecaster BIA/Kelsey predicts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a CAGR of 54.2%.
November 5, 2012
Newly released data from the comScore on key trends in the U.S. mobile phone industry finds smartphone penetration has hit 51%.
October 31, 2012 at 1:07 pm
Forty percent of small business owners strongly agree that their business card 'is critically important for successfully networking.'
October 30, 2012
New research out of Stanford University finds a disconnect between companies' understanding of social media -- both the opportunities and the risks -- and the actions they are taking to apply it to their businesses.
October 29, 2012 at 7:03 pm
A new study from Adobe finds both consumers and professional marketers believe traditional marketing is still more effective than online marketing.
October 29, 2012
A new study shows that B2B marketers are making content marketing a core part of their marketing process. Trends include: increasing budgets, using more tactics and distributing content on more social networks
October 25, 2012 at 11:09 am
Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.
October 23, 2012 at 2:45 pm
More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.
October 23, 2012
According to analysis by eMarketer, U.S. consumer time spent using mobile devices for activities other than talk has more than doubled in the past two years. While ad dollars have been slow to follow, that is changing.
