Training and Education

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013. North America should expect a solid 3.6% growth. Digital media - particularly internet advertising - are supplying most of the growth.

Spending within the U.S. Communications Industry to grow at a 5.2% CAGR to $1.455 trillion by 2016, almost two times the growth rate during the past five years.

A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers.

The printing industry sees its second increase in profits in the last three years.

A majority of North American consumers believe their "data is an asset to companies," but don't feel they're "receiving a benefit from sharing personal information with marketers."

A survey shows that households making 100K+ continue to "reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic."

The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.

The annual USPS Household Diary Study finds eight of 10 American households read or scan the promotional offers and deals that arrive via the home mailbox; Households studied planned to act on one in 10 pieces of advertising mail received.

Although digital coupons and deals are growing in popularity, offline deals are no less popular. Eight out of 10 savvy shoppers rely on print coupons and circulars for savings.

Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.