Training and Education

Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.

A study examining how consumers interact with media in the current multi-device environment finds offline and online sources are used for research and engagement.

An AP-CNBC poll finds 83% of U.S. adult Facebook users hardly ever or never click on online ads or sponsored content when using Facebook.

According to ScanLife's latest Mobile Barcode Trend Report, Q1 2012 saw over 5 million unique QR code users, a near 200% increase from a year ago.

Magna continues to forecast a slow-down in ad revenues growth in 2012, compared to 2011. TV, internet, radio, newspapers, magazines, and OOH ad revenues will grow 2.2%, excluding political and Olympic advertising.

The market seems to be looking to 2013 as a year that will be less negative for printing and related trades. All that is needed for you to gain market share is to provide clients information—the correct information!

A survey of the Top 100 U.S. magazines (by circulation) finds the percentage of magazines with at least one mobile barcode was 99% in Q1 2012.

A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.

When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels, finds the National Restaurant Association (NRA) in a survey sponsored by LivingSocial.

I have had the pleasure of serving on the board of directors of an organization that I would like everyone to know more about. The Electronic Document Scholarship Foundation provides college scholarships to students interested in entering the graphic arts.