Training and Education

A survey of U.S. printing manufacturers finds optimism with an anticipated increase in sales and hiring over the next year.

Despite the prevalence of social media and the Internet, college students consider word-of-mouth and TV ads the most effective form of advertising.

Three-quarters of companies agree that measuring the impact of social media activity is very important, yet nearly the same number also agree that measuring the impact of social media marketing is very difficult, and two-thirds report having no clear social media activity objectives, according to a September 2012 report

Total ad expenditures in Q2 2012 increased 0.9% from a year ago. Total spend for the first 6 months of the year grew 1.9%. Print media continued its decline, while TV continued to lead the ad market.

A national survey of Frequent Flyers highlights the value to advertisers of targeting these travellers as they traverse airports to their final destinations.

A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.

One in 10 magazine ad pages contained a mobile action code in 2012 Q2, indicating a steady rise in adoption.

According to Multichannel Marketing Magazine's 2012-13 Catalog Outlook Survey, online merchants continue to embrace catalogs as part of their effort to effectively market and increase sales.

The outlook for advertising spend is positive for the remainder of 2012, a STRATA survey of media buyers finds.

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