June 29, 2012 at 4:27 pm
American consumers say the advertising medium most influential in their purchase decision is by far, television (37.2%), followed by newspapers (10.6%), the Internet (5.6%), and magazines (4.4%).
Training and Education
June 26, 2012 at 4:53 pm
According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.
June 20, 2012 at 10:28 am
A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.
June 19, 2012
ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth forecast in March. Projections for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.
June 12, 2012
In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.
Service providers must focus on the real value that they are delivering to customers to attract and build a loyal customer base. There is a reason that people buy designer-label clothes and luxury cars... and that reason is perceived value! In this Webinar, you'll hear from experienced service providers about building a value-added pricing model. Topics to be discussed include:
- Pricing models for value-add
- Communicating your value proposition
- Bundled versus unbundled pricing
- Effective responses to customer "pricing objections"
- Creation of an effective proposal
June 7, 2012 at 9:49 am
Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.
June 6, 2012
A U. of Missouri survey finds the increased use of mobile devices does not yet appear to have accelerated the switch from print to digital news consumption.
June 5, 2012
Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.
June 4, 2012 at 11:52 am
Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.
May 29, 2012 at 5:38 pm
Donors are more than three times likelier to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
