An analysis of tablet newspaper and magazine readership data from comScore finds that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.
Training and Education
U.S. consumers continue to rely heavily on the print catalogs -- 46% find them a "very" or "extremely" useful aid in the shopping process.
U.S. adults fit more than 11 hours of media content into the average day in 2012. In the past 4 years, time spent with mobile has increased 273% while time spent with print has decreased 31%.
Eight out of 10 marketers believe cross-channel marketing is essential to the success of their business, yet execution challenges hinder their efforts.
What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.
Consumers are expected to rely on a blend of offline and digital information sources as they look for holiday gift ideas and sales this year.
Mobile devices nearly doubled their share of internet traffic in just the past year.
Eight out of 10 B2B marketers say effective content marketing is dependent on engaging and compelling storytelling.
More than four in 10 of U.S. adults surveyed say more than half of emails received every week come from marketers. Nearly the same number (40%) say they enjoy getting emails weekly, if from their favorite brands.
New analysis shows the majority of smartphone and tablet users are likely to engage with their devices while in-store holiday shopping this season.