Training and Education

A survey by UC Berkeley School of Law finds 81% of Americans support a Do Not Mail (DNM) initiative.

A new study from Scarborough shows media engagement by younger people has evolved over the past ten years with a transition from traditional news media toward more digital media.

U.S. newspaper advertising revenues continue their decline (-5.1% YOY), though the decreases have slowed.

A third of small town and rural residents rely solely on traditional forms of media (print newspaper, local TV) for their local news than those in larger cities and suburbs.

A new social media report from Nielsen finds ads delivered via Facebook, YouTube, blogs, etc. don't engage the majority of viewers.

ZenithOptimedia predicts global ad expenditure growth to strengthen over the next two years, rising to 4.1% in 2013 and 5.6% in 2015. Internet advertising is supplying most of the growth.

More than Boomers and Gen Xers, it is Millenials (60%) who say they would shop less without newspaper inserts.

Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."

A new consumer attitude study finds that even in this digital-centric climate, U.S. consumers are most likely to view offline media ads most favorably -- while most digital formats experienced a decrease in favorability.

A new B2C Content Marketing report finds 86% of B2C marketers use content marketing. On average, 12 different strategies are employed, with social media being the top tactic.