The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
Business Management - Marketing/Sales
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Marvelle Stump is my recalcitrant protégé and the World's Worst Print Salesperson. I've been trying to train Marvelle for more than 20 years. He called excitedly to tell me, "Mañana, there are 26 other candidates for the presidential nomination. I'm going to their next state primary to sell them brochures, bumper stickers, yard signs and t-shirts.”
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