Business Management - Marketing/Sales

If you were asked to define your sales differentiator in one simple statement, could you? Well, you will after watching this week's Short Attention Span Webinar from Bill Farquharson and Kelly Mallozzi.

We are no longer in the printing business but indeed are in the communications business. The way we communicate with everyone defines our brand. Not getting back to people, even if it is to say “no thanks” is bad communications and hurts your company’s brand.

This blog will discuss three ways to help open the door to customer communications. Some of this might seem a bit out of the box, but these days, standing out from the hungry pack of PSP/MSP wolves takes some doing. At the end of the day, you want to be the place they call home.

I am a blackhole for bad customer service. I’ve known this ever since I was young. If there is a customer service disaster waiting to happen, it is waiting for me to find it. Such was the case when I called the The Boston Globe to temporarily cancel my Sunday newspaper subscription.

In an effort to sell their product, many companies endeavor to WIN people with great marketing campaigns that use slick ads, but containing a mountain of hype. It's frustrating, when you buy into that hype, only to find you've been duped, and that the real value of their product is far less than advertised.

Since 2006, the number of U.S. printing facilities has declined about 40 percent. And total printing industry output has declined from the mid-$170 billion range to around $140 billion. You don't have to be the Freakonomics guys to figure out this has been a TOUGH situation for us.

Rebranding means reintroducing your brand to the marketplace, and isn’t a task you should undertake lightly. This week's blog covers when (and when not to) launch a company rebranding effort.

Would you ever DREAM of giving this crazy sales advice? Bill and Kelly would, and do, in this week's Short Attention Span Webinar.

Things are moving pretty fast technologically speaking. And I like to think I’ve learned a lot about print in the 20 or so years I’ve been working, and yet I know I don’t know everything. What about you? How do you stay informed enough to stay ahead of your customers, not to mention your competition? Here are a few suggestions for those of you out there who don’t know everything already.

What better motif for a destination wedding in Puerto Rico could there be than a boarding pass? That's what designer A Day in May of Traverse City, MI, had in mind when creating this clever, yet sophisticated save-the-date piece.