Business Management - Marketing/Sales

Part of the image that you portray comes from the words that you use and how you use them. In this week's blog, Bill Farquharson offers a unique cure for "um" disease.

What separates you from Sales Superstar status often comes down to nailing a huge account. Find out how to accomplish this critical task in this week's Short Attention Span Webinar.

Are you creating new brand elements for your business? Make sure they’re memorable, meaningful, likable and adaptable.

If you have been trying to think through your next strategic push, consider the click-through strategy. When in doubt, lean toward instant. Customers will feel good about it and will put their money where your service is.

What are you bringing to the table that really wows a buyer? Anything? I cannot tell you the number of times in my career—in either running a printing company or consulting in the field—that I have watched a salesperson bore a buyer and me to death.

I’m speaking at any industry event later this month, and rather than put together some presentation about what I THINK matters to people like you, I thought I would actually ASK people like you. So what’s on your minds?

This piece, designed by Faust Associates in Riverside, IL, and printed by Rider Dickerson in Chicago, features an unusual hand-folded format—a seemingly simple 12x12" opens up to a flat 24x36" in a way that resembles the edges of an oyster shell.

If you believe the prospects and customers hold all of the power, this blog is for you. You are stronger than you think you are and more valuable than you give yourself credit for. Read more in this week's blog by Bill Farquharson.

Listening is critical, understanding what you heard is also critical. But asking the correct questions, and understanding the needs of your customer and prospect base on a regular basis are the most critical of all. You may not like what you will hear, but at least you will be advised of any concerns before you discover that your customers have left the building.

Start rebranding efforts by brainstorming a list of attributes for which you want to be known, narrowing down those attributes to just a few, then developing brand elements based on these attributes.