Business Management - Marketing/Sales

There is really no such thing as perfect. So take a look at that to-do list, or listen to what your peers are saying that you really need to do. And start checking those items off your list. Aim for DONE and you’ll be glad you did. And so will your customers.

Once you get that prospect on the phone, you need to get to the Sales Bridge as fast as possible. In this week's blog, Bill Farquharson talks about what that means, why it's important, and how to get there.

There are many faces to convergence and you cannot expect anyone to support your business if you do not focus on the customer and, in our fast-moving world, keep your customer close and informed. The NYU – Prism Award Luncheon, and Graphic Communications Scholarship Foundation (GCSF) and the APC–NYC Awards Event, are two examples of events that support the concept of customer convergence with a singular focus on the customer.

Everyone thinks that they are unique and yet many sales people suffer from the same obstacles. In this week's Short Attention Span Webinar, Bill Farquharson shares some of his answers to some common questions.

If you keep working at your business and put aside immediate profits for the sake of future success, you can be reasonably confident that sooner or later you will find your niche. The problem is, once your niche becomes your success you will stop looking for new ways, new innovations, new paths, because your success will speak for itself.

Consider overall look, color, font, and other factors when coming up with a new logo. Your logo design should derive from your brand attributes.

Surveying helps preserve your brand on social media review sites. Surveying is a customer early warning system. If you are getting timely feedback, you are able to react before customers leave negative comments on social media sites. Customers now have the upper hand.

In this week's blog, Kelly Mallozzi shares some thoughts on helping you get your sales mojo back, and invites you to share some of yours.

Customers can’t always tell you what they want. Use their idea as a jumping off point then read between the lines. Use your vision and your knowledge to always be a step ahead of the standard requests.

We should all give back to the community and to causes that fit our business and our personal values. However, if we are to operate a successful business, we should give back strategically and make it a part our business plan and marketing plan.