Business Management - Marketing/Sales

It doesn’t matter what you think about your brand. It matters what your customers think. Survey a representative cross-section of your customers to determine their brand perceptions and biases. Change what you can, and focus on delivering stronger brand impressions in the future.

Understanding the Revenue Calculator gives you the perfect and easy-to-use tool to analyze all of your existing marketing campaigns and any you might be planning. A solid ROMI factor is 3x so anything above this point is a significant success.

No, Bill and Kelly would NEVER do a Short Attention Span Webinar on such a negative topic. So, that probably means they are giving the recipe for success.

I am quite unorthodox in my approach as to how I turn around printing salespersons and print companies so that they can grow. I thought you might as well know that now before we talk. In my blog this week, you will learn nine surefire ways to fail as a salesperson.

Many people enjoy being sold to. They are happy to buy more. This applies to business purchases as much as consumer purchases. But you have to offer the buyer the right opportunity. I’m always surprised at how many upsell opportunities printing sales people miss.

What do you do when something happened in an account prior to your being hired and a customer remains angry? That's the subject of this week's blog by Bill Farquharson.

In his blog this week, Thaddeus Kubis shares his thoughts on the future of the printing industry, addressing consolidation, convergence, integration and interaction.

Mohawk has introduced a new campaign designed to support an emerging maker culture and three new supporting publications enhanced with additional content made possible through Mohawk Live, Mohawk’s new augmented reality mobile app.

Effective taglines should be connected to your brand attributes, clear and simple, and matter to your customers. This week, Marka shows the rest of the FEI tribe how to create a killer tagline.

Companies that establish a strategic runway for their social media plan—and follow it—are the companies that most often achieve the success all companies state in their primary objectives. Do not abandon ship before it makes it into the dock!