Business Management - Marketing/Sales

What if I told you your biggest account would shut down in 30 days and further, what if I added that this was GOOD news? Read Bill Farquharson's blog for an explanation.

Poor time management? Lack of prospecting efforts? You are just seven days away from ridding your self of some bad sales habits. For more, watch this week's Short Attention Span Webinar, sponsored by www.thesaleschallenge.com.

Use video content to explore what makes your printing company different—you could spotlight key employees, highlight a unique production process, or illustrate your company’s storied past (and exciting present and future)—through a brief company history video. Viewers will connect with your brand when they learn about and identify with the names, faces, and ideas that make your company so exceptional.

Most brand marketing programs include a value positioning statement such as “Here’s who we are” or “Here’s why we’re important” or “Here’s what you can learn from us.” Although those thoughts generally describe your brand and the overall ideas of it, they make it harder for your customers and prospective customers alike to understand the main idea of your brand.

When you communicate you must be sure your words do not give off the message that you are angry or upset. (Unless you actually are!) Clarity is what will keep your clients coming back to you for their needs and will make your communications more effective. It is frustrating to speak to someone and have no clue what they said. Humans are inherently social, but our lack of clarity is hampering many businesses.

Many of the heavy hitters out there who have been earning big six-figure commissions for decades have some pretty big egos. And maybe in some part they have earned it, if in fact an ego can BE earned. At any rate, it is understandable that a person would think quite a lot of himself if he were so successful for such a long time.

Michelle Yang, Ben Graham and Steve Watson from Seattle-based design firm Turnstyle, created an identity and corresponding stationery system that is not only graphically memorable, but also sports a tactile memorability—all while oozing sophistication.

Keeping the tools and learning sources flowing via a partnership—a new business/education partnership and relevant high schools, colleges/universities—based on a clear, achievable defined goal, can create a diverse base of future employees.

When you apply “one brand, one thought” to your brand strategy and messaging you will be on the way to creating a new kind of clarity of thought and impact that your audience will truly appreciate.

Video content helps engage your customers and improve your Website’s SEO. You don’t need James Cameron’s production budget to create video content that sticks. Your company’s initial investment in creating video can be as little as a $150 handheld camera and a couple hours.