Business Management - Marketing/Sales

In this week's blog, Tom Marin shares some of his observations over the years on what it takes to build a successful company. The best companies tend to have some or all of the following things going on all of the time.

Is there anyone who is truly spending time “leading” their printing organization? Not running it. Not putting out fires. Not managing it day to day. Are you truly leading? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.

This week, PaperSpecsGallery.com is featuring a Valentine's card with an added twist. As an aha-element and for the finishing touch, the designer added a little sugar on top! Literally.

If your business has tapered off, the answer might not be so simple as price or quality. Has a new competitor moved in on your territory? Have you hired a new CSR or estimator who could be rubbing customers the wrong way? And how would you know?

Breaking news: we are at the doorstep of a critical time in the selling year. In this week's blog, Bill Farquharson gives you advice that will make your 2013 sales explode and will start your 2014 off at the top of the sales chart.

Am I so biased by print’s tangibility that my disdain for online advertising clouds my judgment? I’m not sure, but knowing that I’ve rarely received any feedback on the digital ads our company has run has always made me wonder what’s really going on.

We live in an instant society. Sales is anything but instant. In this week's Short Attention Span Webinar, Bill and Kelly set your sales expectations.

Knowing the branding "basics," you can create a compelling brand that your customers may or may not give a hoot about. Want to form brand impressions that last? Understand what customers really think about your brand, and learn how to properly position it in our ever-changing industry.

Printing companies that know it's not all about price will find that they often achieve higher profit margins. They will certainly find that they win new customers more often. Because they are selling on more than price, they will find it easier to create a worthwhile relationship with a prospect. The prospect will respect them.

In this week's blog, I give you a litmus test of the qualities that any “front end” consultant you bring in should be well versed in. Be sure to ask them their experience in each of the following 15 areas.