Business Management - Marketing/Sales

In any business, the employees are the definition of who and what the company is and can do. Most executives know their unique position in their market is a key to their strength, but often the importance of a congruent workforce is not perceived as a high value preferring to work on efficiency.

To be an effective salesperson, you need a realistic, actionable plan to guide you to success. Before meeting on site with prospective clients, always identify their specific needs, and develop appropriate customized meeting agendas and talking points.

You're sitting with a prospect on a first call. You know you're supposed to be listening and not talking, but what should you ask? The answers are in this week's Short Attention Span Webinar.

I will be at PRINT 13 for three days this year, which is a heck of a lot better than the four hours I spent last year at GRAPH EXPO. This is such a great event and we can all go to emphasize that we believe in our fantastic industry.

This week, PaperSpecsGallery.com features a perfect match of tagline and corporate Identity. "Make Your Presence Known" is the mantra of At Media, a boutique branding agency in Philadelphia. And with this fun, colorful and inventive business card, they've done just that.

All that good advice you were given by your Mom years ago has a place in business. Do the right thing and read Bill's blog.

By hanging up on me as you did, you missed the chance to find out just how good and valuable I am. So, thank you for hanging up on me.

Sending out a news release, updating your site, and asking all of your reps to tell their customers about a new offering is not enough. Promoting is a process. Be diligent about it and use all of the content channels at your fingertips.

Every great salesperson must possess these four traits: Attitude, Plan, Think and Tact. Once you have mastered these traits, you're ‘APTT’ to win more business and lock in customers for the long haul.

Want to stay relevant with your clients and be around year after year? Watch this week's Short Attention Span Webinar and find out how!