Business Management - Marketing/Sales

Yikes! I’m coming to the end of all the great questions that I got earlier this year when I asked for help with my super secret project. And this week's is a DOOZY. Here it goes...

Jeff Cheal, CHILI Publish’s New York-based pre-sales engineer, will be presenting a session at PODI AppForum.

We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.

Consider giving letter campaigns a role in your coordinated "prospect nurture program." Weave in the occasional letter to your outreach plans that include an intelligent mix of e-mail, telesales, direct mail and direct sales efforts. Recipients will appreciate the thoughtfulness of your marketing approach and will likely be more inclined to undertake your intended actions.

Your voicemail messages go without a return call. Your price is too high. It’s like Sales Groundhog Day. The good news is, you are getting frustrated. Wait, that’s good news? It is if you follow the advice in this week’s blog by Bill Farquharson.

There is a whole new set of rules for time management when you are on the road. You have to work hard to make it look easy. Find out how to maximize your out-of-office time by watching this week’s video sales tip by Bill Farquharson.

Thinking there’s no foolproof system for avoiding marketing missteps completely is not a realistic expectation, but there are certain warning signs you can watch out for as you prepare your next marketing campaign.

Customer loyalty is not what it used to be and for a good reason (sometimes). Take a customer or even just one order for granted and you are setting yourself up to lose an account. In this second of two parts, Bill and Kelly talk to you about why your clients are finding new homes. Watch this week’s Short Attention Span Webinar.

Welcome back Printing Impressions’ readers! In my last post, I discussed three tips to help you become the best marketing services provider possible. In this post, I will outline my last two tricks to help your business seal the deal.

Ryan Sauers is back from taking a break to write his new book, "Would You Buy from You?: Your Brand Makes the Difference." One key point he mentions is that if you want to change badly enough you will find a way—and if NOT—you will find an excuse.