As DTF heat transfers have become popular, commercial printers can contract their services — provided they have the right equipment.
Promo Pointers
Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.
When the calendar flips to May 1, it’s important that the print and promo industries prioritize and push sustainability efforts.
Here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).
The $26.6B promo products industry offers vast opportunities, especially for commercial PSPs. Here are three entry points to consider.
The promo industry is booming and there is plenty of opportunity for printers to break in. Here are 10 points to help you get started.
As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.
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