Direct Mail Matters

As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.

Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.

After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.

Paul Bobnak reflects on how a walk through Philadelphia’s history offered a timely reminder of the power of handwritten communication.

Over the years, Paul Bobnak has collected mail and research to understand the direct mail space. Here are three studies that stood out.