This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”
Converging Technologies and Print
Such a strange industry! Heidelberg and Fujifilm announce a collaboration, and most people I know within the industry did not even know about it. This collaboration is as much a manufacturing and idea convergence as media convergence is the future route to find consumers’ buying sweet spot.
To brew up your cauldron of success, start with a very deep examination of your skill set, your marketing program, your communications effort (yes, marketing and communications are different), and your ability to collaborate, inform, and educate your prospect or current customer.
If you have been a regular follower of this blog, you know I have been looking to redefine print for some time. Over the past 12 months, I offered several different definitions, none of which I really found to be "the" definition. So I decided to rethink the process and create, develop, conceive of a brand new characterization.
If your company is going to survive and prosper in this new world, then you may need to transform it into an app. Why? Apps are constantly being used and used again, and sometimes again and again, revised, changed, updated, rated, praised and condemned.
Media convergence is convergence of media across all media—many into one. The recent purchase of The Washington Post by Jeff Bezos is to me the starting line, the famous line in the sand of defining future media—converged media.