Heidi Tolliver-Walker

Heidi Tolliver-Walker
Is Print Retargeting for You?

Retargeting is not just a follow-up marketing touch. It’s a reminder to purchase a product or service that consumers picked out themselves. That’s what makes retargeting so powerful.

Don’t Leave Profit on the Table: Selling Promotional Products

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

You've sold a Web-to-print (W2P) solution into one of your key accounts. Now what? When it comes to online document portals, it's not "build it and they will come." Depending on the complexity, there can be significant costs associated with setting up the portal, creating the templates and working through the back-end workflow issues. Once the client makes the investment, you want to make sure that they are using it.

Serving High-End Clientele: Digital Press Output Quality

For this issue, we decided to take a look at four digital print shops targeting the high-end market, and how they meet and exceed their customers' expectations. There are a few common threads, but it is interesting how each company tailors its approach to its own personality, its target market and even its geographic location.

Early 3D Adopters: Who's Doing 3D Printing?

The numbers of 3D printers installed at commercial print shops is still quite small. Most devices are purchased by hobbyists, online operations catering to consumer projects, and service bureau-type installations servicing engineers and prototype designers in the medical, industrial and manufacturing markets.

Digital Finishing: Different Paths to Success

The range of finishing available, combined with increasing customer demands for differentiation, has meant that for many shops, creating the balance between offerings and profitability remains delicate. Let's look at five digital printing establishments and how they've created the balance between meeting customer expectations and maintaining profitability.