Web-to-print and online storefronts are key components of clients’ marketing, business planning and inventory management models.
Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.
Retargeting is not just a follow-up marketing touch. It’s a reminder to purchase a product or service that consumers picked out themselves. That’s what makes retargeting so powerful.
Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.
Brilliant CEO Bob Tursack remains captivated by the glorious magic of translating world-class art and photography to the printed page.
Despite serving in various roles and capacities during her career, Cheryl Kahanec’s passion for the printing industry hasn’t waned.
When properly utilized, automated workflow solutions create the potential to drive down costs, slash production time, eliminate errors.
You've sold a Web-to-print (W2P) solution into one of your key accounts. Now what? When it comes to online document portals, it's not "build it and they will come." Depending on the complexity, there can be significant costs associated with setting up the portal, creating the templates and working through the back-end workflow issues. Once the client makes the investment, you want to make sure that they are using it.
For this issue, we decided to take a look at four digital print shops targeting the high-end market, and how they meet and exceed their customers' expectations. There are a few common threads, but it is interesting how each company tailors its approach to its own personality, its target market and even its geographic location.
The numbers of 3D printers installed at commercial print shops is still quite small. Most devices are purchased by hobbyists, online operations catering to consumer projects, and service bureau-type installations servicing engineers and prototype designers in the medical, industrial and manufacturing markets.
The range of finishing available, combined with increasing customer demands for differentiation, has meant that for many shops, creating the balance between offerings and profitability remains delicate. Let's look at five digital printing establishments and how they've created the balance between meeting customer expectations and maintaining profitability.
Now that some of the early adopters of inkjet production presses have had a chance to shake out the jitters, where do things stand? What drove these companies to jump in early and what has their experience been?