Self Promo--Top 10 Ways To Get Noticed
Each mailing consisted of the following components: embossed outer envelope; a customer courtesy sheet (customer version only); a lunch invitation and reply card (prospects only); a second reply card for "responders" to the previous mailing; a portfolio with three gift greeting cards and A-7 envelopes; and a vellum band to hold the package together and title it.
The four mailings are titled "Craft," "Response," "Caring" and "People." Each mailing has a different set of greeting cards, and each portfolio talks about Lithocraft's capabilities regarding the particular theme of the mailing.
The outer envelope measures 81⁄4x61⁄8˝ and has 80# Strathmore Grandee Text, Bright White stock. The cards are 10x7˝ and fold to 5x7˝, with six cards on McCoy Gloss 120# Cover and six on McCoy Velvet 120# Cover. The portfolios measure 53⁄8x71⁄2˝ finished, with two on McCoy Gloss 120# Cover and two on McCoy Velvet 120# Cover. Two versions of the business reply card measure 41⁄4x6˝ and are on 88# Starwhite Vicksburg Archiva Cover with Vellum Finish. The vellum band (113⁄4x21⁄2˝), courtesy sheet (4x53⁄4˝) and lunch invitation (4x53⁄4˝) are all on Lucence 17. The card envelopes measure 51⁄4x71⁄4˝.
Fortran Pprinting, Cleveland
Fortran Printing has found a way to spruce up the common calendar planner. However, there is nothing common about Passion, a calendar planner that is the combined effort of Fortran Printing, Corporate Packaging, French Paper Co., Potlach Corp. and Murphy Design.
The calendar, designed by Mark Murphy, is a compilation of the works of 25 illustrators. The artists include Julie Delton, Gary Taxali, Tom Patrick, Pol Turgeon, Jordan Isip and Kathy Osborn.
All coated pages are Potlatch Karma 100# Cover and were printed seven color—four plus a red touch plate and one metallic spot color plus one spot gloss varnish. All uncoated pages are an assortment of French Paper 80# Cover sheets, all printed two colors. The outside package was separated, produced, printed and assembled by Corporate Packaging.