Self Promo--Top 10 Ways To Get Noticed
Reproducing Sheer Beauty
DS Graphics, Lowell, MA
Perhaps are can happen on its own and flourish without outside influences attempting to intercede. Thus, if "art happens" on occasion, DS Graphics has done an extraordinary job of capturing it in its 1999 calendar—truly a visual bombardment of the senses.
The calendar catches natural essence through photography with an emphasis on New England, but falls short of heavy-handed, Rockwell-esque imagery overkill. Scenes range from the New York City nightlife to a bright red tractor buried deep in New Hampshire snow.
"We didn't wanted the design to be too busy, as it would detract from the photographs selected," notes DS Graphics' Jack McGrath. "We believe the simplicity of the design has actually enhanced the photographs, while still allowing us to show off our printing skills. It was our intent to build confidence and trust in our abilities with our clients and prospects through this piece."
The calendar cover was printed on 100# Warren Strobe Gloss Cover and the text pages were printed on 80# Warren Strobe Gloss Cover. The flyleaf was printed on Glama Natural Marbel White. All color images were scanned at 175 line screen and imaged through a Scitex Brisque on a Dolev 800v imagesetter.
All varnishes were created in-house using Photoshop 4.02. The cover, February and November photos were manipulated in Photoshop for an additional bump of PMS 185.
The entire calendar was printed on a six-color, 40˝ MAN Roland press, with process black, cyan, magenta, yellow and PMS 185, and with off-line spot gloss and dull varnishes. DS Graphics also performed all finishing and packaging duties.
All the Right Ingredients
Badger Press, Fort Atkinson, WI
"Your Recipe for Success Starts with Badger Press," begins the title card for the clever, clean and quite attractive self-promotion campaign from Badger Press. The piece, which was mailed to current and prospective customers, is a recipe box adorned with the company logo. Inside the box are filing cards that contain recipes and a list of Badger Press products and services.