Self Promo--Top 10 Ways To Get Noticed
"We've revamped our identification to reflect not only our printing and service strengths, but also our commitment to service excellence," notes Frank Brown, president and CEO of Badger Press.
The box itself is unfinished, marked only by the company logo and its new motto, "A Rare Breed in Printing." The box measures 51⁄2˝ tall, 73⁄4˝ wide and 43⁄8˝ deep. File cards detailing Badger Press' services separate packets of note pads that feature the company logo and contact information.
Among the capabilities detailed are digital prepress, WAM!NET file-transfer services, sheetfed and web printing, and bindery and mailing services, as well as Badger contacts and support team information. Also included with the file cards are recipes for Southern Badger Flank Steak and Badger Roast with Beans.
On a Nature Walk
KAR Printing, Miami Lakes, FL
As the new CEO of KAR Printing, Scott Levy wanted to make a bold statement about his company's tenacious attitude toward providing customers with enhanced levels of service. The result was a challenging piece that stresses survival of the fittest.
KAR Printing's promotional package begins with a four-color folder that reads, "Today and the Next Decade." Inside are the two key components to its self-marketing kit: 1) a fold-out pamphlet with an attached for-more-information mailer and 2) a calendar.
The pamphlet/mailer poses the question: "What's blue, weighs a massive 100 tons and has a demanding appetite?" The answer: "The hungriest piece of metal in town, the G18"—KAR's five-color Goss web press, which can be viewed in full spector upon unfolding the pamphlet. The piece was designed and created by KAR's team of graphic artists, with the tagline created by Anthony Proenza, chief information officer. It was only fitting that the piece was also printed on the Goss G18 press.
"I was looking for a promotional piece that would leave an indelible impression in the marketplace that KAR Printing is eager to provide enhanced levels of service to its customers," Levy explains. "The 'Hungriest Metal in Town' is an attitude."