Self Promo--Top 10 Ways To Get Noticed
The personalized calendars add beauty to go with a bevy of beasts. Each month features an animal and an attribute that matches those that help produce quality products and services.
"The calendar was designed to describe both the personal and professional attributes necessary for success in our competitive marketplace," Levy notes. "We chose nature and its wonderful gifts within the animal kingdom to draw analogies to the core of our brand."
Look What the Stork Brought to the Southeast
Tucker-Castleberry Printing, Atlanta
Not every great idea is born out of hours of intense marketing research sessions. Many effective self-promotions just fall into the designer's lap.
Perhaps out of the sky.
Like a stork delivering a baby.
The concept was that simple for Tucker-Castleberry Printing. The promotion was mailed out resembling a birth announcement. On the cover is a picture of the child (in this case, a six-color MAN Roland press) and the date it was born (installed September 2, 1998), along with a baby pin affixed to the front. Inside is a fold-out view of the bundle of joy along with the vital statistics, "11:14 a.m.; 20 tons, 64 pounds; 721⁄4 feet long."
A second, follow-up announcement added another touch of humor to the promotion. On the cover is a large, hairy man resplendent with tattoos, wearing swimming trunks, goggles and a hair net. The note inside reads, "He didn't help us revolutionize the printing industry. He didn't help us build a national image. He helped us move in our new press on September 2." This mailer was intended as a reminder for Tucker-Castleberry's customers to give its new press a try.
Thinking of You
Lithocraft Inc., Santa Rosa, CA
Lithocraft Inc. wanted a direct mail campaign that would effectively convey the company's capabilities in a touching, even personal, manner. The result was a series of mailings that included a set of three greeting cards as a gift to the customer/prospect, along with an invitation to lunch and a tour of the company's plant. The lunch invitation was extended to include bringing the food to the office of the customer/prospect.