Self Promo--Top 10 Ways To Get Noticed
Making a Conversation Piece
The Outlook Group, Neenah, WI
The worlds of pop culture and commercial printing meet in this coffee table-style book, titled "Words + Pictures." The book's aim was to showcase the Outlook Group's printing capabilities along with its ability to use computer-to-plate technology.
Movie quotes, song lyrics and television potpourri are balanced against mostly color photos that are sectioned into themes, not all of which are readily apparent. It may be an eclectic collection, but it boasts an ordered quality.
The Outlook Group, which produced the piece in a joint venture with its prepress partner, created the book to: demonstrate its ability to print on a variety of stocks (text, cover and specialty grades were used), illustrate its quality of printing, display finishing capabilities, and better explain its prepress vendor's skills and talents.
This Is Only a Test
Jacob North Companies, Lincoln, NE
A man named Herman Rorschach devised a test that analyzes personality via blocks of ink. Since Jacob North Companies had been testing itself through ink on paper, it seemed only fitting that the pair should merge.
Jacob North's low-tech, high-interest promotion, the Rorschach Test, was developed with the help of a local agency, Bailey Lauerman & Associates, which presented Jacob North with the idea, according to Debbie Hardesty, vice president of sales.
"When we decided to do a piece, we were looking to do something different and fun for the readers," she says. "We believe it's more unique than simply going through a company's brochure and seeing pictures of the company building."
The piece, which comes complete with test answers, was printed on McCoy Silk. The cover and body are printed four-color process with satin aqueous coating. The test results section is printed in red, black, warm gray and PMS 209.
This Book Is a Keeper
Signature Graphics, Porter, IN
The idea book from Signature Graphics was literally built too big to be thrown away or ignored. Designed as a coffee table book, the piece fits snugly into a Federal Express box. Coincidence? Hardly.