Owner: “Do you have your sales pitch down?”
Rep: “Yep!”
Owner: “Let’s hear it!”
Rep: “Do you need anything printed?”
Owner: “Perfect! And if that doesn’t work?”
Rep: “Do you have anything I can quote on?”
Owner: “Attaboy! Go get ’em, Tiger!”
And with that, off goes the rep for a day of door-to-door canvassing. He's looking forward to schmoozing with the receptionists, but worries about the price of gasoline. It's rumored to go over $1.50 a gallon soon. But, he hits the road just the same, optimistic and clean-shaven.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.